This project involved a deep dive into the strategic evolution of the Microsoft 365 brand in the era of AI. My role encompassed collaborating with brand identity and strategy teams to develop compelling campaign assets, including storyboards and display advertisements. The creative direction leaned into a vibrant and attention-grabbing sensibility, utilizing bold visual elements to capture the transformative and dynamic nature of AI. The aim was to create a memorable and impactful visual language that communicated Microsoft 365's position at the forefront of innovation, sparking curiosity and engagement within a rapidly changing technological landscape.
Futuristic | Clean | Insightful
3D Exploration for Enhanced User Experience:
My exploration of 3D within Microsoft 365 focused on creating more intuitive user interfaces. One including a unique approach to showcasing Microsoft Copilot's image generation. I designed endearing 3D critters representing Microsoft's core values (Organization, Collaboration, Efficiency, Leadership) to visually communicate app features.
